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L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

£37.28£74.56Clearance
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The anti-metal cleansing cream shampoo gently removes metal particles* from hair to prevent hair breakage & color shift. No one is immune to the effects of metal on hair and skin. “Everyone has some form of metal, either from your shower or swimming in a pool. So inevitably, it is affecting your hair,” says celebrity hairstylist Marty Harper. Think your shower seems clean? Think again. Water can erode the metal piping in the shower and then deposit particles into hair with every wash, warns celebrity colorist and L’Oréal Professionnel global ambassador Min Kim. Although metal’s effect on hair is pervasive, not everyone is knowledgeable about it. We talked to experts about the various kinds of damage metal can do, signs your hair might be affected and products that can help protect and detox strands. Signs metal might be affecting your hair To get the most our of your colour, balayage or lightening services, ask your colourist for the in-salon Metal Detox protocol. Find a salon now.

The Serie Expert Metal Detox Shampoo is a concentrated, creamy cleansing shampoo formula that can be applied evenly on wet hair and lathered until a rich foam is obtained. Alternatively, lather in the hands prior to make distribution easier, then apply to wet hair and massage gently into scalp. Rinse thoroughly & follow with Metal Detox Conditioner or Hair Mask. Apply evenly on wet hair. Lather until a rich foam is obtained. Rinse. Use weekly in alteration with your daily shampoo. Follow with L’Oréal Professionnel Serie Expert Anti-Metal Detox Protecting Mask. The level of metal in hair varies, depending on hair porosity and on the water quality where we live. This patented technology with no sulfate is enriched with Glicoamine a molecule small enough to penetrate and neutralize metal INSIDE the fiber. Hair is healthy looking and recovers its shine. For optimal results, follow with Metal Detox anti-deposit protector mask to protect the fiber from particle deposits. To pro guarantee you color, balayage or lightening services ask for your 3-step in salon Metal Detox protocol for 87% less breakage risk* 100% reliable color result**L’Oréal Professionnel Metal Detox Shampoo is designed to be used with the same frequency as any regular shampoo. If your hair type requires shampooing daily, then go ahead and use it every day. Dawson explains that metals in shower water, such as copper and iron, have the power to not only dull hair color but also to create an orange or brassy hue. Those with blonde hair may notice it developing a green/gray tint, says Kim. “One of the most visible reactions of metals/minerals in hair is copper,” says Franco. “Blondes getting brassy? It’s copper. Hair turning green after being in the pool? It’s copper! Chlorine in pools acts as a strong oxidizer that attracts all the copper onto your hair, making it turn green.” Metal can dull hair The generous, rich formula in this hair detoxifying shampoo transforms into a concentrated foam to gently cleanse hair and remove the accumulation of metal particles.

Metal Detox’s patented technology contains no sulphates and is enriched with Glicoamine - a molecule small enough to penetrate and neutralise metal found inside the hair fibre. The results of using this cleansing shampoo is hair with enhanced shine and health. Metal particles accumulate inside the hair fibre from exposure to water during regular washing. This negatively impacts colour results and enhances the risk of hair breakage during colouring services. L’Oréal Professionnel introduces a ground-breaking solution to this problem with the Metal Detox Hair Protocol, a member of the Serie Expert collection of targeted hair care products developed to meet specific hair concerns. Using Metal Detox as part of your hair regime will improve colour vitality while reducing hair breakage. Metal in water can permeate the cuticle and cause natural and chemical discoloration and dulling,” says Harper. The metal and mineral buildup can “cause significant damage catalyzed by oxidative reaction, such as chemical processing or sunlight (UV) exposure—or even air,” warns K18 pro educator and stylist Claudia Franco. An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods. It can create damage of the hair fiber, undesirable reflects can appear & negatively impact color quality.Wash after wash, metal particles, present in water, such as copper, can penetrate your hair fibers. Metal inside the fiber creates both a risk of breakage and it negatively impacts color results during color, balayage and lightening services. Discover the L’Oreal Professionnel Style My Hair Pro App new feature. You’ll be able to identify the metal exposure risk profile of your clients. The generous rich cream transforms in a concentrated foam to gently cleans the fiber and removes the accumulation of metal particles. The Serie Expert Metal Detox Shampoo is a concentrated cleansing shampoo for colour treated hair. It works to detoxify hair from metals from the hair before applying colour such as balayage or lightening services, and protects against further deposits.

Hard water metal and minerals really affect the texture of hair,” says Franco. Kim notes that metal can result in a loss of shine, leaving it flat and dull. Metal can change hair’s health and feel Did you know there can be excess levels of metal* in your hair which can get absorbed through your shower water? Excess metal in hair can cause breakage and premature colour fade. To help protect your hair from it, use the new and professional Metal Detox haircare routine. For maximum protection & results ask your Hairdresser for the exclusive first-step in-salon treatment.Franco says that the buildup that can come from metal may interfere with salon chemical processes due to chemical reactions. To ensure you achieve the look you want at the salon, you’ll want to do a metal detox before your appointment. “On the chemical side (hair color processing), metals in hair can create long-term chaos and uncertainty. We never know exactly what metals or the extent of such are in our water,” says Harper. “Often times when lifting hair color or going lighter with bleach, metals will react in ways of breakage or chemical heat burn.” Expert-approved products that protect and detox hair from metal For optimal results at home, use the L’Oréal Professionnel Serie Expert Metal Detox Shampoo in conjunction with Metal Detox Conditioner and Metal Detox Hair Mask for ongoing protection from particle deposition. Find an authorised retailer now.

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