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Milliways Peppermint Chewing Gum, Plastic Free, Sugar Free, Aspartame Free, Natural | 12 Packs of 10 Pieces (120 Pieces Total) | Xylitol, Plant-Based, Biodegradable

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Proper waste management is crucial as waste may take less time to decompose in a compost machine or longer in low-traffic areas like gravel or grassland,” says Raviv. Milliways’range of four flavours are 100% biodegradable and made using naturally derived and sustainably sourced ingredients We’re at a monumental moment in the sector where brands like ours have a voice and a real opportunity to scale effectively. I truly believe we’re just getting started.”

Milliways is planning to invest further in R&D, build consumer awareness with new marketing campaigns and explore international expansion. Huge thanks to all my sponsors for the upcoming foundation expedition of the Ocean Warrior Project to gather scientific data on the current state of the oceans in the arctic. Milliways, launched in London in January 2021 by 29-year-old entrepreneur, Tom Raviv, is a plastic-free alternative that “doesn’t compromise on taste or texture”. The gum is 100% biodegradable and sugar-free, using only plant-based ingredients in its range, which currently comprises four flavours: Bubblemint, Peppermint, Mighty Mint and Watermelon. Biodegradable, plant-based alternatives to conventional chewing gum should be subject to zero-rated VAT. This would reduce prices and encourage consumers to buy more sustainable products. Gum base, the primary ingredient for conventional chewing gum that gives it its rubbery texture, is often made using synthetic polymers like polyethylene. In addition, materials like paraffin wax, latexes and stearic acid are often added to the base mixture.Jamie Cullen, designer at Analogue said: “When we set out to refresh the Milliways brand there were two key things we looked to achieve: simplifying the brand logo into something iconic and instantly recognisable and streamlining the visual aesthetic to create a more coherent brand story.” It said much of the chewing gum available in the market hadn’t changed in decades, adding that none of the offerings provided shoppers with “a healthy or natural choice”. https://lnkd.in/ezKkAxKF #oceanwarriorproject #brandswithpurpose #climateaction #climatescience #citizenscience #sustainability #expedition Miliways’ product ranges fit into this category, containing only ingredients like gum arabica, natural flavorings and vegetable glycerin. Having an opportunity to get into well-located and accessible stores like Sainsbury’s just gets our brand out there and gets the message out there too,” Raviv said.

Although the plastic-free gum does eventually biodegrade, the brand advocates for the “responsible disposal of gum in designated bins to reduce the impact of litter on our communities, just as if it were a piece of fruit”. Making Milliways a household name Milliways gum In the UK only 10-20% of chewing gum is disposed of responsibly, according to council data.Approximately 374 billion pieces of gum are made each year globally, leading to 100,000 metric tons of chewing gum being disposed of annually. Securing this funding round with such a high calibre of investors is testament to the incredible opportunity that lies ahead as we aim to make Milliways a household name to everyone, everywhere, every day for all the right reasons,” Raviv added. The impressive growth trajectory highlights the brand’s appeal in the light of a growing consumer demand for eco-friendly products. In pursuit of plastic-free perfection Milliways ingredients We launched a product that is highly social and impulsive during the height of the pandemic. We worked hard to win listings with retailers, which have had limited optionality given the concentration of a few mega brands dominating the category for decades.The capital raised will be used to fund ongoing expansion plans, bolstering the brand’s distribution across the UK, supporting impactful marketing campaigns and helping to facilitate international growth. While maintaining sustainability throughout our supply chain, we also need to deliver absolute quality and adhere to food safety standards,” says Raviv. The result is a biodegradable product which typically takes between five to 12 months to break down. The actual rate of gum decomposition depends on various factors; most importantly where the gum is disposed.

Milliways CEO and founder, Tom Raviv, said: “Our mission is to make plastic-free gum available and accessible to everyone, and with this major listing we’re one step closer to achieving that. We’re excited to be working with one of the best-loved names on the British high street to deliver delicious sustainable chewing gum to people at major travel hubs as they head off on their adventures.”​ Raviv said he wanted to continue educating shoppers that conventional gum could contain the same amount of plastic as a drinks straw. In just over two and a half years, we have become the UK’s leading plastic-free gum company. This success reflects the demand for innovative products like ours, attracting opportunistic businesses to the space.” Two variants– Peppermint and Bubblemint– have rolled into Sainsbury’s Local stores, with a view to launch the products into the retailer’s larger stores in the future, Milliways founder Tom Raviv told The Grocer. Milliways says consumers are largely unaware of what they are chewing on. An estimated 75% of people are unaware there is fossil fuel-based plastic in gum, and 32% believe animal products, such as gelatine, are the primary ingredient.Milliways said these ingredients made the gum biodegradable and healthier to consume than traditional gum. Plastic-free chewing gum brand Milliways has secured its first major supermarket listing with Sainsbury’s. Feb 2022 --- UK-based chewing gum brand Milliways is calling for a change in government policy that would reduce single-use plastic pollution and educate consumers about the potentially harmful ingredients used in mainstream gum brands. Launched in 2021, the zero-sugar, plastic-free and aspartame-free brand now boasts a 6,000-store strong distribution network, including listings with Tesco, Sainsbury’s, Pret, Costa, WH Smith and Whole Foods. This means shoppers are being forced to pay a premium if they want to make better choices for our environment and our health.”

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